What is a Cadence?

What is cadence?

A cadence is a sequence of emails and tasks to follow up with prospects. A cadence can be created for all kinds of outreach - cold emails to new prospects, following up with inbound leads, and so on. To begin:

1. Cadences > Create Cadence

   

2. Add Cadence Steps { Email / Call / Task }
   ​

   
   

   A cadence has multiple steps. You can choose if a step will be an email, call, or task.

3. Cadence Name & Settings

   

4. Add Prospects
   ​

   

   
   Prospects can be added while creating a cadence and after which a cadence is created as well.

5. Status
   ​

   

   You can check the status of cadences on the cadence page.

   Prefer a quick tutorial instead of reading? Well, here's the video.